BBC Futuređź”´ Concerning

AI took their jobs. Now they get paid to make it sound human

Original Published: June 16, 2024•Job Ripper Published: May 3, 2025

🎯 Impact Sentiment: Concerning

đź“‹ Summary

  • AI tools replaced most copywriting jobs, shifting remaining roles to repetitive editing of machine-generated text for lower pay and little creativity.
  • Many early-career writers now face fewer jobs and lower compensation, as they’re mostly hired to "humanize" awkward, error-prone AI writing rather than produce original work.
  • Some established writers benefit by using AI as a productivity tool and charging more for AI-free jobs, but overall work quality and pay are under pressure.
  • Freelancers and those in routine creative jobs are hit hardest, forced to adapt to new roles or risk being automated out entirely, with job satisfaction and stability declining.

đź’ˇ JR Insights

  • đź’Ľ Implication: AI isn't just streamlining copywriting—it's downgrading creative work into tedious, underpaid editing tasks. If your value is purely in producing words, expect more competition and lower rates, with only top-tier writers or creative strategists finding room to thrive.
  • 🚨 Risk: The biggest risk is "invisible unemployment"—skilled people pushed into marginal, low-paid gigs just to keep up with AI output, or worse: being made redundant altogether. This especially hurts people new to the field, freelancers, or those without a strong creative portfolio.
  • ✨ Takeaway: Don’t wait for AI to “take your job”—get ahead now by focusing on skills that AI can’t easily mimic: high-level strategy, original ideation, nuanced voice, or cross-disciplinary collaboration. Being versatile and comfortable leveraging (not just competing against) AI is where the future-proof jobs will be.

Read the Original Article

View the full article on BBC Future

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AI took their jobs. Now they get paid to make it sound human | Job Ripper AI News