People Matters Global

AI-exposed industries see slower hiring as adoption hits 15%โ€“20% across major economies

Original Published: September 20, 2026

๐ŸŽฏ Impact Sentiment: Concerning

๐Ÿ“‹ Summary

  • Goldman Sachs research finds AI adoption has reached roughly 15% to 20% across developed economies, led by France, the US, the Netherlands and the UK, while major emerging markets sit at about 10% to 15%.
  • Job openings in automation-vulnerable industries began slowing in the second half of 2022, most visibly in the US, Germany and Australia โ€” companies are trimming hiring plans before resorting to large-scale layoffs.
  • The hardest-hit sectors include call centres, information and communication services, software publishing, consulting and advertising; US call-centre employment is 39% below its long-run trend, versus 33% in Canada and 27% in Germany.
  • The economy-wide effect remains small โ€” a 10% rise in occupational AI exposure is linked to only about a 0.1 percentage-point drop in annual headcount growth โ€” but junior workers doing routine, repeatable tasks are the most exposed.

๐Ÿ’ก JR Insights

  • ๐Ÿ’ผ Implication: AI is reshaping the labour market mainly through fewer new openings in exposed sectors rather than mass firings, so the impact shows up first for people trying to get hired.
  • ๐Ÿšจ Risk: Job seekers targeting call-centre, software publishing, consulting or advertising roles โ€” especially at entry level โ€” face a shrinking pool of openings and stiffer competition.
  • โœจ Takeaway: If you work in or are aiming for an AI-exposed sector, move toward the roles that design, supervise or sell AI-enabled services, and build a track record in non-routine problem solving that junior automation cannot replicate.

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