People Matters Global
RSS FeedAI-exposed industries see slower hiring as adoption hits 15%โ20% across major economies
Original Published: September 20, 2026
๐ฏ Impact Sentiment: Concerning
๐ Summary
- Goldman Sachs research finds AI adoption has reached roughly 15% to 20% across developed economies, led by France, the US, the Netherlands and the UK, while major emerging markets sit at about 10% to 15%.
- Job openings in automation-vulnerable industries began slowing in the second half of 2022, most visibly in the US, Germany and Australia โ companies are trimming hiring plans before resorting to large-scale layoffs.
- The hardest-hit sectors include call centres, information and communication services, software publishing, consulting and advertising; US call-centre employment is 39% below its long-run trend, versus 33% in Canada and 27% in Germany.
- The economy-wide effect remains small โ a 10% rise in occupational AI exposure is linked to only about a 0.1 percentage-point drop in annual headcount growth โ but junior workers doing routine, repeatable tasks are the most exposed.
๐ก JR Insights
- ๐ผ Implication: AI is reshaping the labour market mainly through fewer new openings in exposed sectors rather than mass firings, so the impact shows up first for people trying to get hired.
- ๐จ Risk: Job seekers targeting call-centre, software publishing, consulting or advertising roles โ especially at entry level โ face a shrinking pool of openings and stiffer competition.
- โจ Takeaway: If you work in or are aiming for an AI-exposed sector, move toward the roles that design, supervise or sell AI-enabled services, and build a track record in non-routine problem solving that junior automation cannot replicate.