Business Insider
RSS FeedWhat jobs wipeout? Morgan Stanley says white-collar workers might benefit the most from AI
Original Published: September 13, 2026
๐ฏ Impact Sentiment: Positive
๐ Summary
- Morgan Stanley economist Heather Berger argues the demographic most exposed to AI displacement is also the one positioned to gain the most, writing that "high-income, college-educated, urban households are most exposed to AI displacement but also to potential AI gains" and that "these upside channels are underappreciated."
- Her team labels this group CHIC โ college-educated, high-income, city-dwelling โ and identifies four upside channels for them: productivity-driven wage growth, job creation, wealth effects and longer-term disinflation.
- The analysis splits the group by age: younger CHIC workers are more likely to see routine, entry-level tasks replaced by AI, while older colleagues could capture wage growth from productivity gains without being fully replaced.
- On job creation, Berger notes it is still early but new AI-related occupations have so far targeted these same CHIC consumers, with AI-related postings aimed at higher-income candidates who already have experience in similarly "highly exposed" industries.
๐ก JR Insights
- ๐ผ Implication: Exposure to AI is not the same as loss โ for experienced white-collar professionals, the same technology that automates parts of the role may raise the market value of what remains.
- ๐จ Risk: The upside is explicitly age-skewed: the routine entry-level tasks that AI absorbs are precisely the ones junior CHIC workers currently do, so early-career professionals bear the displacement while senior colleagues collect the wage gains.
- โจ Takeaway: If you are early in a white-collar career, do not wait to be handed the judgement work โ actively seek projects with client contact, decision ownership and AI oversight, because that is where Morgan Stanley expects the pay growth to land.